CLIENT
FC Harlem
Sports / Education
Product / UX
RESPONSIBILITIES
UX/UI
System Design
Product Strategy
Prototyping
ROLE
Product Designer
SOFTWARE
TEAM
UX Designer
Product Designer
Project Manager
Engineer
1
Create engaging user-friendly platform
Digitize players achievements through mobile interface.
2
Teach coding and Design principles
Impart practical skills that can be applied immediately in the project.
3
Long-Term Educational and Career Development
Create digital player cards that can be used for college recruitment, showcasing commitment and skill development.
4
Enhance community engagement
Implement social sharing to boost interaction and sharing among participants and the community
Due to a tight timeframe we streamlined our research approach to efficiently understand the youth's needs. This was achieved by leveraging secondary research on college admissions and enrollment trends, complemented by succinct interviews and surveys with players and their families. We engages the players in rapid prototyping and used as much available data and insights to quickly refine our digital player cards and educational tools. This efficient methodology ensured that despite the project's brief duration, we gathered vital insights to make a meaningful impact in the community.
Player interviews & family surveys
College admissions and Enrollment Research
Prototype testing
Customer journey
Personas
Information Architechture
Key focus areas
1
How can we make coding and design principles more accessible and exciting for underprivileged youth?
2
How can the app interface be optimized to encourage frequent use and learning?
3
What features could enable easier sharing of achievements and player cards?
4
What functionalities could aid them in showcasing their skills and accomplishments to educational institutions and potential recruiters?
Educational Support
Because of the varied levels of exposure to design and coding players need resources that introduce the fundamentals of coding and design in a simplified manner with learning materials tailored to their experience level, ensuring they grasp basic concepts effectively.
Personal Development Tools
Players require tools that aid in their personal development, both on and off the field. This includes features in the app that help them track progress, set goals, and showcase their skills and achievements, particularly useful for future educational or career opportunities.
Community Engagement
There's a need for the platform and features to enable players to connect with their peers, family, and the broader community. This includes social sharing functionalities, messaging features, and community boards within the app, fostering a sense of belonging and support.
Long-Term Motivation and Guidance
Players need ongoing motivation and guidance to maintain their interest in both sports and technology. This could be addressed through gamification elements in the app, regular updates with new challenges or content, and mentorship or guidance features that provide continuous encouragement and support.
Through rapid yet effective research involving player and family surveys and focused interviews, we crafted a concise player journey and persona for FC Harlem. This data, central to understanding players' educational and developmental needs, informed feature ideation and prioritization, aligning closely with the athletes' goals. Despite the project's tight timeline, our approach ensured impactful design choices for the digital player cards, enhancing both their soccer and academic paths.
Did it happen if there's no footage of it? Being able to share their exploits gives the players the chance to be noticed and recruited.
It's a testament to how thoughtful UX design can create meaningful interactions and support community building
An intuitive onboarding process designed to seamlessly guide FC Harlem players through the platform’s features. From player profiles to training schedules. A step-by-step guide sets the stage for their journey in sports and education, ensuring players are able to make the most of the platform from day one.
Impact Metrics
Post-launch data revealed a staggering 60% increase in user engagement, evidencing the platform's immediate and resonant impact among the FC Harlem community. This surge signifies a deeper, more meaningful connection with our features, transforming how players interact and engage.
Engagement
In the first month of post-launch the average visit duration extended to a notable 5 minutes, showcasing the platform's ability to captivate and hold user interest with engaging and relevant content, far surpassing industry benchmarks.
Average Session Duration
52%
vs previous 30 days
Lessons learned
Personalized Learning Paths
The ideal scenario would have allowed us time to individually assess each one and understand the starting skill level. Emphasizing tailored educational approaches to ensure each feels comfortable and empowered during the learning process.
Social Media Narrative
Recognizing the value of a robust social media presence to enhance community engagement. Documenting the project's journey on social media would have helped in fostering a sense of community and shared accomplishment, while also raising broader awareness of the program's impact.
Community Collaboration
Learning the significance of involving local communities and families in the educational journey. This engagement not only supports the children but also creates a supportive network, enhancing the overall effectiveness and sustainability of the program